What 400+ Behavioral Science Theories Tell Us About The Right Way to Influence

The ABC Behavioral Science Marketing Playbook

How to Design Spaces That Change Behavior

Influential Environment Design: The Playbook

How to Be the One They Remember (and Promote)

The Standout Playbook

Stop Selling and Start Creating the Conditions for Buy-In

The Anti-Pitch Playbook

Stop motivating people. Start making it easy.

The Frictionless Playbook

How to Unlock Your Brain's Productivity Superpower

The Ultradian Productivity Playbook

The Five Styles of Influence

How to Start Fresh in 2026

The Fresh Start Playbook

The Memory Economy: How Subconscious Encoding Shapes Behavior

Use the MEMO model to encode long-term memory and influence behavior

The Hidden Advantage: Learning to Express What You Stand For

The PB3 Framework to uncover your point-of-view and become irreplaceable

How to Help People Feel Before They Decide

The 3-Step Emotional Trigger Map

Create Momentum Not With Speed, But With Trust

The Four Traits of Trust

Quit Making Hard Work Look Easy

7 Situations Where Showing Effort Helps You Win People Over

How to Influence Yourself to Take Action Despite of Fear

The Threat Response Playbook

How to Influence Opportunities to Find You Without Selling Yourself

The Beachhead Commitment Framework

How to Turn Disagreements Into Opportunities

The Negotiate Anything playbook

The Everyday Influence Playbook From The Godfather of Influence

Six Sexy Strategies to Influence Human Behavior

10 Phrases That Kill Trust Instantly

Which do you say daily and what should you say instead.

The #1 Reason Smart People Waste Decades

The Fire-Test framework to reset your life and the Sunk Cost Fallacy